The recognition is based on the rate of improvement during the past three years in J.D. Power and Associates’ five core U.S. automotive quality and satisfaction studies: Initial Quality Study (IQS); Vehicle Dependability Study (VDS); Automotive Performance, Execution and Layout (APEAL) Study; Sales Satisfaction Index (SSI) Study; and Customer Service Index (CSI) Study. The award was announced by David Sargent, vice president of global automotive at J.D. Power and Associates.
“Our mission has been to re-think and upgrade every element of the customer experience,” said Kurt McNeil, vice president of Cadillac Sales and Service. “This is a meaningful milestone in our journey.”
A strong commitment to improving customer satisfaction requires focus and alignment at all levels – beginning in the boardroom and extending to their employees in the plants and in their dealer networks, according to J.D. Power.
Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.
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